SOUQ is delighted to host international travel-essentials brand MISCHA - available in-store from the 18th of May.

ABOUT MISCHA

Michelle was inspired by her extensive travels to launch MISCHA in 2004. She began the collection with the perfect tote bag printed with her iconic hexagon print then expanded into other styles and travel accessories.

Michelle’s intention for MISCHA is to bridge the worlds of fashion and lifestyle to create timeless styles that embody the intrepid spirit and empowerment of the women of today.

THE DESIGNER

Michelle learnt about craftsmanship from her grandmother who was a skillful seamstress and ensured that the women in her family were always impeccably dressed.

After gaining a degree in Biomedical Sciences at Kings College London, Michelle began a career in education. However, her passion for travel, art and creative pursuits lead her to launch her maiden collection of hand-stitched vintage Japanese obi clutches in 2004. They quickly gained a cult following and MISCHA was launched in 2008. In 2010, Michelle created The Travel Series, the first collection to feature the brand's signature hexagon print.

THE COLLECTION

The Hideaway Collection is a resort capsule collection for SS17, which is inspired by Balinese textiles and celebrates balmy summer nights, lush green rice paddy fields and sun-kissed skin.

The pattern is printed with silkscreen and features the MISCHA signature print superimposed onto a miniature version of the print, reminiscent of traditional Balinese Ikat weaving.

Available in Bali only at SOUQ (for a limited time).

THE CONSCIENCE

Michelle has a long-standing commitment to empowering women, expressed through her work with The Women’s Foundation and charities supporting girls education. Michelle was invited to be a speaker at TED X Youth Hong Kong in 2013 and was featured in Star World TV’s Inspiring Women special for International Women’s Day in 2014.

THE EVENT

SOUQ has earned a reputation for supporting new creative talent and helping these young socially conscious brands reach a wider audience.

With the inspiration for MISCHA’s new Hideaway Collection being SOUQ’s home of Bali and it’s rich heritage in textiles, there is a beautiful synergy between SOUQ and MISCHA.

The collection is made with coated-canvas, reminiscent of old-school luxury luggage, which is combined with modern graphics and impeccable design details. The sophisticated aesthetic of the collection has very Helmut Newton-esque era vibes that work beautifully to compliment the other offerings at SOUQ.

This event will launch MISCHA in Bali as well as offer you the special service of having your MISCHA items personally monogrammed.

Amongst soft cool tunes and the buzz of the morning crowd at SOUQ café you’ll enjoy champagne and fresh morsels from our organic kitchen.

POP UP SHOP

Starts 18^th May 2017

LAUNCH

10.30 am, Friday, 19^th May 2017